Build and protect your brand

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers.
Find out more about additional brand building benefits.

Build your brand

A+ Content

A+ Content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.

Sponsored Brands

Grow your brand awareness with ads that feature your logo, a custom headline and up to three of your products.

Amazon Stores

Promote your brand and products with your own multi-page Store on Amazon for free.

Amazon Brand Analytics

Make informed and strategic decisions with powerful data. Find out more about customers, including search terms and more customer behaviour data reports, which can help you to make smarter, faster business decisions.

Protect your brand

Accurate listings

Better manage your brand’s product listings so that customers see accurate information.

Proactive brand protection

Our automated protections use information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.

Report violations

Our powerful search tools let you find and report suspected violations with a simple, guided process.
BRAND PROTECTION REPORT

Protecting more than 500,000 brands

We work hard to be the world’s most customer centric-company, so we’re constantly improving the ways we detect and block counterfeit products.

Proactive

Over 6 million bad actor accounts were stopped before they published a single listing for sale.

Effective

On average, enrolled brands report a 99% reduction in suspected infringements since Brand Registry launched.

Dedicated

Our global team of investigators is available 24 hours a day, 7 days a week to respond to potential infringements.
Read our Brand Protection Report to learn more about the work we are doing to protect brands and customers.

Join our list of growing brands

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